And don’t think I’m speaking as an Apple fanboy I was not an iPhone user at the time. Note that all these features are directly pointed at usability: making things easier, better and more accessible while also being attractive and cohesive as parts of a single object.Ĭompared to the iPhone 4, every single other phone, including Samsung’s new “iPhone killer” Galaxy S, was a cheap-looking mess of plastic, incoherently designed or at best workmanlike. Volume in bold, etched circles the mute switch easy to find but impossible to accidentally activate the power button perfectly placed for a reaching index finger. Meanwhile the side buttons boldly stood out. The camera was flush and the home button ( RIP) sub-flush, entirely contained within the body, making the device perfectly flat both front and back. It highlighted and set off the black glass of the screen and bezel, producing a specular outline from any angle. In the place of those soft curves were hard lines and uncompromising geometry: a belt of metal running around the edge, set off from the glass sides by the slightest of steps.
Gone were the smooth, rounded edges and back of the stainless original iPhone (probably the second-best phone Apple made) and the jellybean-esque 3G and 3GS. The 4 established an entirely new industrial design aesthetic that was at once instantly recognizable and highly practical. That storied phone is perhaps best remembered for being left in a bar ahead of release and leaked by Gizmodo - which is too bad, because for once the product was worthy of the lavish unveiling Apple now bestows on every device it puts out. See, I’ve always loved the iPhone design that began with the 4. The iPhone 6S was the latest and greatest, and of course fixed a few of the problems Apple had kindly introduced with the entirely new design of the 6. If you were one of the many who passed over the SE back in 2015, when it made its debut, that’s understandable. Because it was the best phone the company ever made. In failing to provide it Apple seems to have quietly put the model out to pasture - and for this I curse them eternally.
I only wanted one thing out of 2018’s iPhone event: a new iPhone SE.
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